Purch announced Thursday (Dec. 17) that it had acquired ShopSavvy, the Android and iOS mobile shopping app that counts 1 million active monthly users to its name. With ShopSavvy as Purch’s fourth acquisition of 2015, CEO Greg Mason explained that the company could not have ended the calendar year on a stronger note.
“2015 has been a big year for Purch, and we’re thrilled to close it with such a valuable addition to our portfolio of brands, services and technologies,” Mason said in a statement. “Mobile apps are the future of mobile content and shopping. ShopSavvy supports our strategy of service-oriented publishing and building a loyal user base. Not only are we gaining an app with new monetization opportunities but also incredible talent, a powerful technology infrastructure that will be integrated across our portfolio of sites and a massive user base.”
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