Content and commerce innovator adds mobile shopping companion to simplify in-store buying
NEW YORK, NY (March 3, 2015) – Purch, a portfolio of digital brands and services that helps make complex buying decisions easy for 100 million consumers and businesses monthly, today announced the acquisition of Consumr, the ultimate mobile resource for in-store comparison shopping. Consumr, which is currently available on iOS, allows shoppers to quickly access detailed, side-by-side product comparisons and expert and user reviews, as well as earn perks for helping other shoppers make better decisions.
“The in-store shopping experience can be overwhelming,” said Greg Mason, CEO of Purch. “We’re taking the success we’ve had helping shoppers buy products online with our popular reviews sites, and applying it in-store with the Consumr app. It’s a convenient and useful resource for every kind of shopper, helping them discover the best products at the best price.”
Through Consumr, users will have access to an unparalleled in-app catalogue of product information from categories that include electronics, toys, beauty, baby, grocery, hair care, health, home and garden, personal and skin care, pet care products, and more. Consumr is an all-in-one mobile product guide to make smarter, faster purchase decisions by simply scanning a barcode or browsing through the app. While other comparison apps help consumers find the best price for a particular product or service, Consumr is uniquely focused on finding the best possible product for shoppers’ needs.
“With over a decade of product review experience, I can’t imagine a better partner than Purch,” said Ryan Charles, founder of Consumr. “They share our goal of making buying decisions easier and will help Consumr continue to lead the way in product comparisons and reviews on mobile devices.”
By adding Consumr to its brand portfolio, Purch continues its mission to simplify purchase decisions for shoppers. Each year, Purch’s content-commerce combination drives more than one billion dollars in commerce transactions.
Terms of the agreement were not disclosed.
Purch is a portfolio of digital brands and services that helps make complex buying decisions easy for 100 million consumers and businesses monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.
The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.
Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.