By Kristina Knight

In today’s mobile roundup to platforms that should give mobile consumers more relevant product and content information.

First, Purch is launching Purchx for iOS and the Purch Marketplace today. The launches should help retailers and brands improve their mobile shopping experience. Purchx is a mobile platform offering reviews and comparison shopping options to shoppers in-store; it can be used on both iPhones and iPads.

“As a company, we’re constantly seeking new ways to enhance the buying experience for everyday shoppers,” said Doug Llewellyn, COO of Purch. “Purchx builds on our online success with our reviews sites by creating a one-stop mobile resource for in-store or on-the-go shoppers, and giving them all the info they need to find the best possible product in the easiest, most convenient way possible. It’s an all-in-one mobile product guide.”

The Purch Marketplace is an online shopping and content platform allowing shoppers to browse and buy across electronics, software and smart home options.

Meanwhile, Crisp Media has partnered with Taste of Home on a recipe platform. Through the platform Taste of Home’s native recipe content will be leveraged into Crisp’s mobile platform, giving consumers mobile access to recipes, ingredients and other information as they are buying supplies. Native ads will be delivered to in-market consumers along with exclusive content that is geo-targeted to local stores.

“Our research found that 86 percent of grocery shoppers use their mobile device to prepare for grocery shopping and 59 percent use their devices at the supermarket. We can reach these consumers while they’re discovering, planning and shopping,” said Rich Sutton, Reader’s Digest Association’s Chief Revenue Officer; Taste of Home is an RDA brand. “Working with Crisp on this mobile custom activation platform allows us to look at user location, demographic, behavior and, most importantly, context to target the right consumer at the right time.”

And the Wi-Fi Alliance has launched Wi-Fi Aware and Wi-Fi Certified; the programs are validation services which allow mobile devices and applications to ‘discover’ one another before making a connection. This kind of connection should improve mobile personalization.

“Wi-Fi Aware exemplifies the continued innovation in our industry and our commitment to a terrific Wi-Fi user experience,” said Edgar Figueroa, president and CEO of Wi-Fi Alliance. “Wi-Fi Aware makes that user experience even richer by delivering immediate, dynamic awareness of the user’s environment.”

Read more: http://www.bizreport.com/2015/07/mobile-roundup-mobile-commerce-trends.html

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