Technology and science publisher TechMedia Network is expanding its lead-generation business with the acquisition of BuyerZone. Financial terms of the deal were not disclosed.
Per the deal, TMN — parent to Laptop magazine, Space.com, and Tom’s Hardware — is getting BuyerZone’s marketplace of more than 1 million registered buyers and around 8,500 sellers across various product and service categories from digital copiers to security systems.
TMN CEO Greg Mason said BuyerZone is not the company’s first foray into lead generation. On the contrary, “Our existing reviews platform, TopTenReviews, has been extremely successful in facilitating connections between in-market buyers and sellers,” Mason said on Wednesday.