By Steven Loeb

Purch, a digital content and commerce company, acquired Active Junky, a loyalty platform and online shopping community. Terms of the deal were not disclosed. 

With the acquisition, Purch gains a shopping community, as well as a customer rewards and loyalty platform serving the Outdoor Enthusiast market. As part of the Purch family of brands, Active Junky will remain a stand-alone property that supports the active outdoor vertical market.  The anticipated rollout of its customer loyalty platform across Purch’s properties is slated for early 2016.

Active Junky had raised $1.3 million in venture funding,

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