By Alan Wolf

A new study by comScore and digital tech publisher Purch provides some insight into which consumer groups buy the most tech devices, what it is they are purchasing, and how they go about doing it.

The study is based on an examination of over 3,000 online purchases of 11 tech categories ranging from laptops and mobile phones to wearable fitness devices between May and July.

Here are the key takeaways:

*Gen-Xers buy more CE than any other age group (45 percent of tech purchases);

*millennials, however, spend the most, about 8 percent more than older shoppers;

Read the full article here: http://www.twice.com/news/statistics/know-thy-customer-who-buys-most-tech/59751

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
    & Editorial
  • Business
    Development
  • Licensing
    & Reprints
  • Careers
  • Press
    Inquiries