The New Business.com Platform Underscores Purch’s Position as a Leader in Connecting High-Intent Buyers and Performance-Based Marketers in Both SMB and Consumer Markets

(New York, April 25, 2017) Purch, a next-gen digital publishing and marketplace platform, announced today the launch of the new Business.com, a content and commerce marketplace that brings together industry-specific communities of small business owners with the experts who can help them understand and grow their business.

“Business.com is a revolutionary disruption of the small business model, providing business owners with the tools, services, and expert and peer advice they need to grow their businesses,” says Greg Mason, CEO of Purch. “The SMB community is the backbone of the American economy, but, up until now, we have failed to give them the resources they need to succeed.  With Business.com, Purch has built a platform to serve those businesses throughout their lifecycle, from budding start-up to global expansion.”

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The new Business.com builds upon Purch’s already robust community of 5.7 million SMB members. Key features of the new Business.com include:

  • First-of-its-kind combination of expert content, in-depth advice and Q&As, reviews and tools – all focused on helping SMBs succeed;
  • Innovative SMB marketplace that connects small business owners with the right products and services specific to their business needs;
  • Unique membership and services model that provides Business.com members with cashbacks and other incentives, in addition to discounts on products that SMBs buy frequently.

Business.com will focus on 15 key industries, including restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.

The relaunch of Business.com bolsters Purch’s growing portfolio of Business-to-Business brands and services, including BuyerZone, the leading online marketplace for buyers and marketers of SMB products and services, and Business News Daily, which empowers small business owners to lead and grow their businesses with clear and actionable buying advice and how-to information. In the coming months, Purch will be announcing an array of new features, functionality, and integrations on Business.com and the company’s growing SMB platform.

To learn more about Purch and its owned and operated sites, please visit www.purch.com.

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Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

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NEW YORKApril 10, 2017 /PRNewswire/ — In a major industry shake-up, Apple is no longer the leading laptop brand. After dominating Laptop Mag’s Best and Worst Brands for seven years in a row, the MacBook-maker dropped to fifth place this year. Lenovo took first place in Laptop Mag’s special report, followed by AsusDell and HP.

Each year since 2010, Laptop Mag, part of Purch’s tech brand portfolio, has published its Best and Worst Laptop Brands list, which rates the major manufacturers based on product quality, innovation, value and selection, design, and tech support.

While Apple still delivers top-notch support, the company dropped dramatically in the overall list due to lower review scores and limited value and selection in its lineup. This year, the company alienated many mainstream consumers by pricing its new laptops above $1,299. On the high end, Apple’s new MacBook Pros got rid of the USB ports and SD-card readers that creative professionals need.

“Apple fell so sharply because the company focused on more expensive systems with nice-to-have features like the Touch Bar while moving too quickly to ditch the features creative pros rely on,” said Mark Spoonauer, Laptop Mag’s editor-in-chief. “Other laptop brands have really stepped up their game, especially in the 2-in-1 category.”

Lenovo won the Best and Worst Brands by producing many high-quality laptops, particularly in its ThinkPad and Yoga lines. The company also provided strong support and industry-leading innovations, like the Yoga Book and its completely flat Halo keyboard.

“Lenovo has had one of the best and most innovative product lines in the business for a long time,” said Avram Piltch, Laptop Mag’s editorial director. “This year, the company took its products to the next level and brought its support along for the ride.”

Of the 10 brands rated, Microsoft placed last, not because of poor quality but rather a lack of new products and innovation. The company’s only laptop-related product release during the evaluation period, which lasted from Feb. 1, 2016, to March 1, 2017, was a new performance dock for its existing Surface Book. Samsung took ninth place due to a combination of poor tech support, limited selection and lower-rated products.

To learn more about how each of the top 10 brands fared, read the Best and Worst Laptop Brand Ratings 2017 on laptopmag.com.

About Laptop Mag
Laptop Mag reviews hundreds of laptops to help shoppers decide which notebooks, 2-in-1s or Chromebooks are right for them. We also evaluate the brands that bring you these products, and provide helpful tips and advice so you can save time and money.

About Purch
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer.

By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers.

The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

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If you’ve got the need for speed when browsing the web or downloading apps on your smartphone, turn to Verizon. For the second consecutive year, Verizon finished as the fastest wireless network in testing conducted by Tom’s Guide.

T-Mobile and its MetroPCS subsidiary were the runners-up in Tom’s Guide’s special report, finishing with the top average upload speed and coming in behind Verizon for the top download speed. MetroPCS was the top-performing prepaid carrier in the test, making the carrier an excellent choice for customers looking outside the Big Four carriers for coverage.

“Now that all the major carriers offer unlimited plans, there’s a lot of attention being paid to price,” said Mark Spoonauer, editor-in-chief of Tom’s Guide. “Our in-depth testing shows you just how much performance you’re getting for your money.”

To determine the fastest wireless network speeds, Tom’s Guide dispatched testers to six cities: New York, Los Angeles, Chicago, San Francisco, Seattle and Houston. The tests measured the download and upload speeds of nine mobile carriers and timed how long it took to download a typical app.

Tom’s Guide Fastest Wireless Network Winners

Fastest Overall: Verizon

Fastest Prepaid: MetroPCS

Fastest in New York: Verizon

Fastest in Los Angeles: AT&T

Fastest in Chicago: Verizon

Fastest in San Francisco: AT&T

Fastest in Seattle: T-Mobile

Fastest in Houston: Sprint/T-Mobile (Tie)

To see how all of the carriers fared and to get a city-by-city breakdown, go to our full report on the Fastest Wireless Networks in the U.S.

About Tom’s Guide

Tom’s Guide helps consumers make buying decisions on everything from smartphones to cellular service, testing hundreds of products and evaluating the brands that make them. We also provide helpful tips and advice so that you can get the most out of your products and accomplish your goals.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer.

By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers.

The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

Follow Purch on Twitter and LinkedIn.

Originally posted on http://www.prnewswire.com/news-releases/toms-guide-names-verizon-the-fastest-wireless-network-300430030.html?tc=eml_cleartime

 

 

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3/28/17 Adds 30th Server-to-Server Demand Partner to Drive True Market Value for Publishers NEW YORKMarch 28, 2017 /PRNewswire/ – Purch, a digital publishing and marketplace platform, announced today that is has added its 30th demand partner to S2S, its server-to-server header bidding system. S2S includes a unique variety of demand sources working cross-channel – from display, native, and video – and an innovative pricing model designed to optimize auction outcomes and increase yield by as much as 50-75 percent. With more than three years of learnings and innovation in the space, Purch is among the first publishers to develop an in-house yield optimization platform of this caliber.

“With 25 different brands in our portfolio, we recognize the myriad challenges facing publishers today,” said Greg Mason, CEO of Purch. “We developed a solution that helps us capture the true market value of our assets at a time when publisher inventory has been devalued by programmatic advertising. It’s a powerful tool that can change the dynamics of the marketplace and one that other publishers have also been really excited about.”

Purch has built a comprehensive Publishing Technology stack (PubTech) to enable its unique marketplace model of connecting buyers and sellers in consumer and SMB markets. S2S is a key layer of Purch’s PubTech platform as it works to optimize yield on the whole page and maximize efficiencies across brands. This model has already seen success across Purch’s owned and operated and partner sites, with new bidders regularly being added. The company continues to lead the field in yield optimization strategies and is now innovating on key platforms such as Google AMP and video.

S2S is the latest in a series of proprietary publishing technologies created by Purch in order to provide a seamless connection between content, commerce and customers.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers.

The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.

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Andy Goldstein brings 23 years of financial experience to help support and scale Purch’s progressive publishing model 

NEW YORK, December 15, 2016 – Purch, a digital publisher that connects content to commerce, today announced the appointment of Andy Goldstein as Chief Financial Officer. Andy will bring strategic and financial leadership to Purch’s growing business, managing and optimizing the company’s diversified revenue streams.

“Purch’s diverse business model, recurring relationships with marketing partners, and the development of its member-based revenue streams make it arguably one of the most progressive digital publishers operating today,” said Greg Mason, CEO at Purch. “Andy’s varied experiences and capabilities will bring fresh insights to build upon Purch’s strong growth, profitability, and will further the evolution of our next-generation publishing model.”

Most recently, Andy served as executive vice president and CFO of the New Jersey Devils,Philadelphia 76ers and the Prudential Center Arena. He comes to Purch with 23 years of experience across the media and sports/entertainment industries and is skilled in managing strategic finance and accounting for private equity portfolio companies and  operating divisions of public companies ranging from $100MM to $2B in total revenue. Andy has held positions as EVP/CFO at InterMedia Outdoors, Inc., VP/CFO at Primedia Inc., and Director of Business Affairs at Sesame Street.com.

“Purch has many qualities that attracted me to it -  great content, commitment to users, scale -  but none more appealing than its unique and progressive publishing model, underpinned by its ambitious outlook on the future of content and commerce,” said Goldstein. “The company’s investments in developing its own Publishing Technology stack and other technology-enabled services are far beyond what others in the space are doing.  I look forward to driving increased profitability and accelerating growth for this innovative company.”

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