ShopSavyy Helps Shoppers Buy Better This Holiday Season and Beyond with First-of-its-kind Mobile Shopping Experience

New York, NY, November 16, 2017 –ShopSavvy, already one of the world’s largest shopping apps, is expanding its capabilities to help consumers shop smarter, just in time for the 2017 holiday season. In addition to its popular price scanner, deals comparisons, and cashback features, the new ShopSavvy mobile app now recommends top products in 450+ categories. Now available on iOS and Android, the new ShopSavvy provides shoppers with all the information they need to buy the best product at the right price, so they’ll never regret a purchase decision again.

“We realized that price was just one of the elements consumers needed to make the right purchase and that the buying process often starts with selecting the product from a wide range of choices. So we’ve combined reviews and recommendations with all of our great deals features to make sure shoppers have everything they need.” said Molly Baab, SVP & General Manager for Purch. “With the new ShopSavvy, consumers can access hundreds of independent product recommendations from category experts wherever they choose to shop – either in-store or online – so they can buy the best products for their needs and budget. They can even use the app in-store at many retailers to price match to the best available price.”

The new ShopSavvy App also includes a discovery section for consumers to browse and get new ideas for gifts, shopping trends and exclusive deals, a must have for this holiday shopping season.

ShopSavvy features now include:

  • Best Picks: Reviews and recommendations of individual products in hundreds of categories with easy search navigation.
  • Product scanner: A tool that allows shoppers to scan barcodes and QR codes to find price comparisons and product reviews together.
  • Shop by store: Online and in-store deals from more than 20,000 retailers including Best Buy, Amazon, Target, Newegg, and Walmart.
  • Cash back: Many retailers offer cash back as a bonus for purchasing through ShopSavvy.

The app is also complemented by a new ShopSavvy.com which helps users find the category of products they are looking for and offers a place for discovery of deals, new product offerings, and top picks from across ShopSavvy’s sister sites.

ShopSavvy will continue to evolve to include more product categories, personalized recommendations based on the users’ browsing and buying patterns, and new tools for improving the online to in-store experience, all focused on helping shoppers buy better.

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More Than 50 Top Brands in Nine Tech Categories, Including Home, Fitness, Security and Photography, Featured in Inaugural Awards

New York, NY, November 1, 2017 – Just in time for the holiday shopping season, Tom’s Guide has revealed the winners of its new consumer technology awards program, “Best Tech Values 2017,” which recognizes the top tech products across a variety of categories that give consumers the best bang for their buck. The award winners were selected by theTom’s Guide editorial team through hands-on testing and in-depth research, and with critical input from its user community of more than 10 million tech enthusiasts.

“Best Tech Values 2017 is a natural extension of what we do on an ongoing basis.,” said Greg Mason, CEO of Purch. “With more than 30 million visitors to Tom’s Guide each month, consumers regularly turn to us to help them make better purchasing decisions across the board. With the busiest shopping season upon us, Best Tech Values 2017 list will be an important guide for Black Friday, Cyber Monday and beyond.”

Best Tech Values 2017 features products for individuals of all ages and interests, ranging from those looking to create a smart home to fitness buffs, gamers, TV watchers, cell phone fanatics, music and photography lovers, and more. A selection of the winners is as follows:

  • Smart Speaker: Amazon Echo Dot ($45)
  • Running Headphones: Koss FitClips KSC32 ($21.95)
  • Kid Tracker: Trax Play ($99)
  • Console: Super NES Classic ($79.99)
  • Cable Replacement Service: Sling TV $20 per month
  • Key Finder: Tile Pro ($35)
  • Stem Kit: Lego Boost ($159)
  • Music Service: Google Play Plus YouTube Red (10 per month)
  • iPhone lens: Amir 3-in-1 Smartphone Lens Kit – $12.99
  • Online backup service: Backblaze ($5 per month)

 

For the full list of winners, visit: https://www.tomsguide.com/us/best-tech-value-awards,review-4777.html. To join the conversation on social media, follow the hashtag #TGAwards.

“With so many options for quality products in the marketplace today, the paradox of choice can make it difficult for consumers to make a decision,” said Mark Spoonauer, Editor-in-Chief of Tom’s Guide. “After months of our research, which included buying and testing many of Amazon’s best sellers, we’re confident consumers will feel more secure in purchasing and using their gadgets after reviewing this list.”

The Tom’s Guide user community also voted in their own Best Tech Values 2017 winners. Winners include Netflix for best streaming and TV service, Amazon Echo Dot for best smart home device and Minecraft for the best family-friendly game.

To learn more about Tom’s Guide, please visit www.tomsguide.com.

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About Tom’s Guide

Tom’s Guide helps consumers make buying decisions on everything from smartphones to cellular service, testing hundreds of products and evaluating the brands that make them. We also provide helpful tips and advice so that you can get the most out of your products and accomplish your goals.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

Media Contact:

Goodman Media International for Purch

PurchPR@goodmanmedia.com

212-576-2700

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Leading Digital Marketplace Platform Now Has Unparalleled Ability to Guarantee Validity of Traffic to Marketers

NEW YORKOct. 17, 2017 /PRNewswire/ – With bot traffic and audience verification hot-button issues for advertisers and marketers, the digital publishing and marketplace platform Purch is rolling out new features across its 25 owned and operated (O&O) brands and partner sites to combat growing ad fraud threats. The move comes as Purch is already surpassing the independent verification of Integral Ad Science’s (IAS) global benchmark by a full 10 percentage points when compared to buys that are not using ad fraud prevention technology, highlighting the platform’s ability to consistently deliver authentic content to authentic audiences.

“While marketers and advertisers rely heavily on digital marketing to reach audiences quickly, at scale, they question who exactly is engaging with these campaigns and in what context. Purch is committed to pushing the boundaries of how we protect our sites, and those of our partners, by offering the best brand safety and audience verification possible,” said Greg Mason, CEO of Purch.

Purch recently rolled out a new Javascript-based bot detection system as an integrated part of RAMP, the company’s programmatic platform. The new bot detection system provides Purch and all of its publishing partners on RAMP with another tool to detect bots on their sites. As part of this rollout, Purch has built functionality into RAMP that prevents the serving of programmatic ads in real time to any traffic that is flagged as bots.

In addition, Purch’s capabilities include the following:

  1. All of Purch’s owned-and-operated sites have Shieldsquare, AI-driven bot detection and interception, integrated. This detection and prevention runs on every single page request. If a known bot is detected, it is automatically blocked. If the traffic is at all suspicious, the page is blocked until the user has filled out a CAPCHA to prove they are a human.
  2. Purch also runs Integral Ad Science across its O&O and partner sites, and then passes the Impression Score for each page request into the ad server. This allows Purch to actively target advertising campaigns away from anything IAS flags as non-human traffic.
  3. Lastly, the company has also integrated real-time malware blocking into RAMP, and is running it across all of its O&O and partner sites.

“There is no other header-bidding system that integrates these capabilities. Purch has the only technology in the industry that prevents the serving of ads in real time to any traffic that is flagged as bots,” said John Potter, Chief Technology Officer. “The result of all this work is that Purch has an unparalleled ability to guarantee our advertisers that our O&O and partner traffic is real, particularly compared to other companies that monetize traffic from sites that are not owned and operated.”

To learn more about Purch and its owned-and-operated sites, please visit www.purch.com.

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

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Business.com partners with BizEquity to give SMBs competitive advantage with big-business insights into market value.

(New York, July 19, 2017) Purch’s Business.com has launched the Business.com Report Card, powered by BizEquity, a small business valuation service that gives small-to-medium businesses realistic estimates of their value and comparisons with regional and national industry averages to help SMB owners better understand and grow their businesses.

Built on Purch’s already robust community of 5.7 million SMB members, Business.com relaunched in April as a content and commerce marketplace that connects industry-specific communities of small business owners with the experts who can help them grow their businesses. The Business.com Report Card, developed in part with online business valuation leader BizEquity, is the latest tool in the company’s growing SMB portfolio that gives small business owners access to vital business development services that were previously unavailable to them.

“Business.com continues to revolutionize the small business publishing model,” said Greg Mason, CEO of Purch. “This new SMB valuation tool fills a gap in the market by creating a ‘Zillow-like’ service for small businesses that helps SMB owners better understand their business’ value and gain clearer insight into their competitive standing.”

In addition to giving SMBs big-business insights through the key valuation metrics of asset, equity, enterprise, and liquidation, in the coming months, Business.com will allow SMBs to: Buy, sell or advertise their business; Manage local listings; Monitor reviews, social sites, and keyword/SEO performance; And compare business services ranking in relevant industries to what competitors are using.

The Business.com Report Card will be available for use across all the industries served by Business.com, including restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.

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Small and medium businesses bullish on rollback of regulations, but political uncertainty remains a cause for concern

(New York, May 1, 2017) Almost 70% of small and medium business (SMB) owners are optimistic they’ll see business growth, expansion, or increased revenue over the next 12 months, but their enthusiasm is tempered by unease over political uncertainty in Washington, according to a new survey released today by Business.com.

Driving their optimism is the administration’s plans for deregulation, with 61% of respondents saying the promise of deregulation has impacted their business investment plans, 34% going even further to say the impact would be great. Excessive regulations hinder hiring, according to 56% of SMB owners, while 33% see regulations blocking investment in new technology, software, and equipment. Of the respondents who envisioned an acquisition or other liquidity event over the next year, 63% said it would be facilitated by deregulation.

As to the greatest threat to their businesses’ survival, more than a quarter of respondents (26%) said “political uncertainty.” The other top responses, “taxes” (32%) and “regulations” (21%), both hinge on the unsettled political climate in Washington.

“Our Business.com survey shows that the people who drive the vital small and medium business sector of our economy clearly expect proposed deregulations from the Trump administration to stimulate business growth, investment, and acquisitions,” says Doug Llewellyn, President and COO of Purch, which recently relaunched Business.com to bring together industry-specific communities of small business owners with the experts who can help them understand and grow their businesses. “Given the central role of SMBs nationwide, growth in that sector can have ripple effects throughout the economy. But a lot of the current optimism rests on Washington, so it’s not surprising that political uncertainty looms so large in their threat assessments.”

The Affordable Care Act drew mixed responses with 32% saying it had no impact on their growth, 26% feeling it impacts how and when they hire, and 26% saying it affects how and when they spend. And while 48% think health insurance regulations are among the most restraining they face, 59% saw governmental applications, licenses, and reviews as even more restrictive.

The Business.com survey ran April 10-17, 2017, with nearly 900 Business.com members across a variety of industries from around the country responding. For more information on the survey, please visit https://www.business.com/articles/small-business-optimism-trump-survey/.

To learn more about Purch and its owned and operated brands, please visit www.purch.com.

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Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

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