Andy Goldstein brings 23 years of financial experience to help support and scale Purch’s progressive publishing model 

NEW YORK, December 15, 2016 – Purch, a digital publisher that connects content to commerce, today announced the appointment of Andy Goldstein as Chief Financial Officer. Andy will bring strategic and financial leadership to Purch’s growing business, managing and optimizing the company’s diversified revenue streams.

“Purch’s diverse business model, recurring relationships with marketing partners, and the development of its member-based revenue streams make it arguably one of the most progressive digital publishers operating today,” said Greg Mason, CEO at Purch. “Andy’s varied experiences and capabilities will bring fresh insights to build upon Purch’s strong growth, profitability, and will further the evolution of our next-generation publishing model.”

Most recently, Andy served as executive vice president and CFO of the New Jersey Devils,Philadelphia 76ers and the Prudential Center Arena. He comes to Purch with 23 years of experience across the media and sports/entertainment industries and is skilled in managing strategic finance and accounting for private equity portfolio companies and  operating divisions of public companies ranging from $100MM to $2B in total revenue. Andy has held positions as EVP/CFO at InterMedia Outdoors, Inc., VP/CFO at Primedia Inc., and Director of Business Affairs at Sesame Street.com.

“Purch has many qualities that attracted me to it -  great content, commitment to users, scale -  but none more appealing than its unique and progressive publishing model, underpinned by its ambitious outlook on the future of content and commerce,” said Goldstein. “The company’s investments in developing its own Publishing Technology stack and other technology-enabled services are far beyond what others in the space are doing.  I look forward to driving increased profitability and accelerating growth for this innovative company.”

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New video advertising capabilities improve user experience, reduce latency on sites and increase ROI

 NEW YORK, December 7, 2016 – Purch, a digital publisher that connects content to commerce, today announced a new server-to-server integration for video header bidding in partnership with Index Exchange, the principled ad exchange for publishers. These new capabilities, built upon years of Purch’s programmatic innovation with standard media, reduce latency issues, resulting in a better experience for users, while also improving transparency and competition for both the publisher and third-party exchanges.

“One of the biggest challenges to publishers is to balance greater monetization with a positive user experience. At Purch, we’ve always put the interests of the user first,” said John Potter, Chief Technology Officer at Purch. “Instead of taking the more common approach to video header bidding, we’ve invested in building our own solution to connect to multiple exchanges via server-to-server connections, which is inherently faster and leads to a better experience for our users. Through the Index Exchange partnership, we’re expecting a 30-50% increase in yield.”

While header bidding significantly reduces latency compared to the traditional tag-based waterfall, server-to-server integrations represent a new chapter of advancement. Through this integration, Purch can simultaneously auction banner and video ads with unlimited demand sources – without adding any extra latency on the page.

“While we’re almost a full decade into the era of programmatic for display, innovation in the programmatic video supply chain has lagged behind, often still widely reliant on the waterfall model. In the case of Purch, we’re witnessing a level of innovation not yet seen in typical publisher video monetization models,” said Shael Fryer, VP of Enterprise at Index Exchange. “Purch is ensuring they are maximizing their transparency within the bidding landscape which will ultimately garner a better ROI.”

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Cash back and rewards program to extend across Purch’s brand portfolio

NEW YORK, September 22, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced the launch of Purch Perks, a new loyalty layer to Purch’s already robust membership community – rewarding nearly 20 million existing members, while building and attracting new ones.

Purch and its brands are distinguished for first-rate buying reviews and advice in 1,200 categories spanning Tech, Consumer Electronics, Home, Health, Financial Services, Outdoor Goods, SMB, and more. The addition of the Purch Perks membership program further expands the company’s value proposition of “decision enablement” – helping users make the best purchases for their needs, and their wallet, through relevant reviews, advice, and seamless shopping extensions.

“As we continue to expand our content and commerce capabilities, we’ve thought a lot about high-value services that simplify the consumer purchase journey and create a tighter connection between buyers and sellers,” said Greg Mason, CEO of Purch. “Purch Perks is yet another service we’re offering to our members to seamlessly facilitate their buying decisions and cement their loyalty.”

Purch Perks is a strategic evolution of the company’s 2015 acquisitions of Active Junky and ShopSavvy. Perks is built on top of the Active Junky platform and is now available on the ShopSavvy App, one of the world’s largest mobile online shopping apps. Perks will be progressively incorporated into all other Purch brands, such as Tom’s Guide, Tom’s Hardware, TopTenReviews.com, and more, to create a more rewarding experience for loyal users.

Purch Perks benefits to include:

  • Cash back on many purchases;
  • Exclusive deals and offers to members;
  • Integration of decision enablement content from the Purch family of brands into the Perks experience;
  • Reward tiers for the most active and loyal customers;
  • Additional benefits to evolve over time, with increasing value based on participation and engagement.

To learn more about Purch Perks, visit http://purch.com/perks. To see how Purch is already integrating Perks into one of its brands, visit Shopsavvy.com or download the app on iOS or Android.

 

About Purch

Purch, a digital content and commerce company, helps 100MM+ users make better buying decisions in more than 1,200 product categories spanning Tech, Consumer Electronics, Home, Health, Financial Services, Outdoor Goods, SMB, and more. The company’s “decision-enablement” content and services integrate across its portfolio of brands including Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Active Junky, Space.com, to guide users along their purchase journey.

The company’s performance and data-driven approach to connecting buyers and sellers has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.

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Media Contact:

Jennie Nason

SHIFT Communications

purch@shiftcomm.com

617-779-1866

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Bill Gannon, digital news expert and innovator, joins next-generation publisher to ensure quality content that further simplifies complex buying decisions for consumers

 NEW YORK, July 19, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced the appointment of Bill Gannon as Vice President & Editor-in-Chief of its key consumer facing brands. As the company expands its portfolio of decision-enablement services and sites including Tom’s GuideSpace.comTom’s HardwareTop Ten Reviews and others, Gannon’s hire will be an integral part of furthering Purch’s efforts to connect consumers with the products and services they are looking for the moment they are ready to buy.

“Bill has extensive experience managing content strategy across a family of websites as well as innovating entire new brands and new formats and approaches for established brands,” said Molly Baab, Senior Vice President and General Manager of the Business-to-Consumer group, Purch. “His energy and passion for quality content will inspire our already talented editorial team and will take our expansive portfolio to the next level, further extending Purch’s value to users and its reputation as a trusted and quality digital tech publisher.”

Gannon brings over 15 years of experience in multichannel content creation, having recently launched two digital news brands under First Look Media, a multi-platform media company started by eBay founder Pierre Omidiyar. Prior to that, Gannon served as Editor-in-Chief of Entertainment Weekly Digital, where he led its transformation to a major video and social destination on mobile, developed ground-breaking new traffic-driving relationships with leading social media platforms and start-ups and directed the complete redesigns and launch of new brand extensions.

“Purch’s holistic approach to addressing the needs of all users continues to impress me and I’m thrilled to support the company’s strategy of marrying content and commerce to help consumers make smarter, easier purchasing decisions,” said Gannon. “I’m looking forward to joining and collaborating with the management team – an experienced group of executives committed to advising, entertaining and enabling consumers to solve complex buying decisions – and am hoping to bring fresh ideas and thinking.”

To learn more about Purch and its owned and operated sites, please visit www.purch.com.

About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.

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Media Contact:

Jennie Nason

SHIFT Communications

purch@shiftcomm.com

617-779-1866

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PURCH ACQUIRES MOSAICHUB TO EXPAND CORE DECISION-ENABLEMENT PLATFORM

SMB community connects small business owners with expert advice, services and resources to build and grow successful businesses

NEW YORK, July 6, 2016 – Purch, a digital content and commerce company that helps 100MM users make better buying decisions, today announced it has acquired mosaicHUB, a platform that connects SMBs with expert advice and resources to build and grow successful businesses. The acquisition deepens Purch’s core decision-enablement strategy, which now supports over 1,200 categories spanning consumer electronics, technology, home, outdoor, health and more.

The acquisition allows Purch to integrate mosaicHUB’s expert community with actionable content from Business News Daily, Tom’s IT Pro and its recently-acquired Business.com, as well as BuyerZone, a trusted online marketplace for over one million buyers and 8,500 sellers of SMB products and services. This unique integration of resources will provide a single hub for real-time advice on growing a business, insight on the tools and technology to create operational efficiencies, and an ecommerce platform to purchase them through. It will both drive and simplify complex purchase decisions for SMBs.

“Our business model of high quality content and decision-enablement services positions us directly in the middle of a commerce transaction for in-market buyers across a diverse range of categories and verticals,” continued Greg Mason, CEO of Purch. “It is a service that’s in-demand and has proven tremendously successful, which is why we’ve continued the aggressive expansion of our strategy of making complex purchase decisions easier. The SMB business owner is yet another consumer audience whose needs we’re addressing.”

“mosaicHUB has a highly engaged community of SMB leaders relying on experts for advice on the saturated SMB services and technology market they must navigate as they grow,” said Mary-Alice Miller, Founder & CEO, mosaicHUB. “Our mission fits perfectly with Purch’s and, together, will provide business owners unparalleled access to decision support tools and intelligence to build a successful business.”

To learn more about Purch and its owned and operated sites, please visit www.purch.com.

About Purch

Purch is a digital content and commerce company that helps 100MM+ users make better buying decisions by arming them with information and tools to make the right purchases for their needs. It’s portfolio of distinctive editorial, mobile, and shopper services brands include: Top Ten Reviews, Tom’s Guide, Tom’s Hardware, Live Science, Shop Savvy, Purchx, Purch Marketplace, and more.

The company’s performance and data-driven approach has attracted more than 7000 marketing partners, including AT&T, Verizon, Samsung, Dell, LG, and many more – and drives more than $1 billion in commerce transactions, annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn and Facebook.

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Media Contact:

Sarah Borup

SHIFT Communications

purch@shiftcomm.com

617-779-1830

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