LifeLock and other services promising to keep consumers’ most sensitive information safe don’t offer essential safeguard.

NEW YORK, Feb. 13, 2018 /PRNewswire/ – More than 16 million people in the U.S. were victims of identity-fraud-related crimes in 2017, with an estimated $16.8 billion stolen, according to a recent study by Javelin Strategy & Research. The concern over identity theft has been met with a proliferation of identity-protection services — online businesses that monitor consumers’ financial activity and personal information.

But are these services safe to use, and which one is worth your money?

Tom’s Guide recently tested six of the top identity-protection services — Credit Sesame, ID Watchdog, IdentityForce, IDShield, Identity Guard and LifeLock — and the results of this research and testing were surprising, especially when it came to the services’ use of two-factor authentication.

Of the six services Tom’s Guide tested, only ID Watchdog and IdentityForce offer two-factor authentication for customers logging in to the main desktop-browser interface, the investigation found. A third service, Identity Guard, offers two-factor authentication, but only for its mobile apps.

Also known as multifactor authentication, two-factor authentication (2FA) is a simple but powerful security feature that’s used by Facebook, Google, Microsoft, Apple and many other online companies.

“Enabling two-factor authentication is one of the simplest, yet most important, steps in securing any online account. It makes sure that a thief can’t break into your account even with your password, and every online service should make it available,” said senior editor Paul Wagenseil, who led Tom’s Guide’s investigation into identity-protection services.

A spokesperson for LifeLock, one of the companies reviewed, told Tom’s Guide that “implementing two-factor authentication is a priority” and that the company is working to make that security option available to subscribers.

After using each of the six services listed above for three months, Tom’s Guide found that one of the services offering two-factor authentication, IdentityForce, has the best combination of features and services overall.

“Given all of the personal information identity-protection services are supposed to protect, we’re glad that IdentityForce takes 2FA seriously,” said Mark Spoonauer, editor-in-chief for Tom’s Guide. “We’re hoping that this report spurs immediate action by the other services.”

To read the full investigation, visit Tom’s Guide, where you’ll also find reviews of all of the major ID-protection services.

About Tom’s Guide

Tom’s Guide helps consumers make buying decisions on everything from smartphones to cellular service, testing hundreds of products and evaluating the brands that make them. We also provide helpful tips and advice so that you can get the most out of your products and accomplish your goals.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

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Purch Team Will Drive Insightful CES Coverage and Be Available for Interviews

Las Vegas, NV, January 5, 2018 – On the eve of the annual Consumer Electronic Show (CES), Purch, a digital content and commerce publisher with 25 sites across tech, small business and lifestyle, announced a new editor-in-chief taking the helm at Tom’s Hardware, one of the most influential brands in technology.

New Editor-in-Chief John Burek takes the lead role at Tom’s Hardware after more than a decade leading Computer Shopper at Ziff-Davis. “I am thrilled to join Purch and excited to grow the storied Tom’s Hardware brand. More than ever, tech enthusiasts crave independent product reviews and in-depth news coverage,” Burek said. “We’ll be doing the great work that Toms Hardware has been long known for, and branching out to new readers and topics.”

Joining Burek as the new Managing Editor of Tom’s Hardware at Purch is Matt Safford. Safford has spent the last decade as an editor and reporter covering technology and geek culture for Computer Shopper, Smithsonian, Popular Science and Consumer Reports.

“John and Matt bring decades of combined tech editorial expertise to Purch and I am confident Tom’s Hardware will thrive and grow its role as one of the most influential brands in technology publishing,” said Bill Gannon, Vice President of Content and Editor-in-Chief at Purch.

At CES, Burek and Safford are joining Mark Spoonauer, longtime editor-in-chief of sister sites Tom’s Guide and Laptop and dozens of editorial staffers from across Purch tech brands to provide deep and insightful coverage of everything consumers need to know about the industry coming out of the annual conference.

Site coverage can be found on Tom’s Guide and Tom’s Hardware. Both Spoonauer and Burek are available for interviews and commentary while at CES.

Press release available on PR Newswire.

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Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

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New York, NY, Nov. 1, 2017 – Tom’s Guide has revealed the winners of its first annual Innovation Awards, which recognizes those products that truly pushed technology forward in 2017, making life easier and more fun for consumers.

The award winners were selected by the Tom’s Guide editorial team through hands-on testing and in-depth research in 14 categories, including phones, TVs, smart home technology, gaming and augmented reality. The feature also includes behind-the-scenes information on how these innovations were forged.

“Our Innovation Awards is a chance to shine a light on those products that stood above the rest in 2017,” said Mark Spoonauer, editor in chief of Tom’s Guide. “From a gaming console that redefined the category to a drone you can control with your hand, our selections are true breakthroughs.”

These are the 2017 Innovation Award Winners:

TV – LG Signature OLED TV W

Augmented Reality – Star Wars: Jedi Challenges

Kids – Lego Boost

Graphics – Nvidia Max-Q

Design – Samsung Galaxy S8

Drone – DJI Spark

Game – Hellblade: Senua’s Sacrifice

Entertainment – Nvidia Shield

CPU – AMD Threadripper

Tablet – reMarkable Tablet

Peripheral – Razer Kiyo

Smart Home – Amazon Alexa and Echo

Game Console - Nintendo Switch

Best Overall - iPhone X

To learn about the Innovation Award Winners, visit Tom’s Guide.

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About Tom’s Guide

Reaching more than 30 million people per month, Tom’s Guide helps consumers make better buying decisions on everything from smartphones and TVs to antivirus software and smart home gadgets, testing hundreds of products and evaluating the brands that make them. We also provide helpful tips and advice so that you can get the most out of your products and accomplish your goals.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons and services with industry-leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1 billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the No. 1 source for buying advice for more than 100 million people each month.

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 ShopSavyy Helps Shoppers Buy Better This Holiday Season and Beyond with First-of-its-kind Mobile Shopping Experience

New York, NY, November 16, 2017 –ShopSavvy, already one of the world’s largest shopping apps, is expanding its capabilities to help consumers shop smarter, just in time for the 2017 holiday season. In addition to its popular price scanner, deals comparisons, and cashback features, the new ShopSavvy mobile app now recommends top products in 450+ categories. Now available on iOS and Android, the new ShopSavvy provides shoppers with all the information they need to buy the best product at the right price, so they’ll never regret a purchase decision again.

“We realized that price was just one of the elements consumers needed to make the right purchase and that the buying process often starts with selecting the product from a wide range of choices. So we’ve combined reviews and recommendations with all of our great deals features to make sure shoppers have everything they need.” said Molly Baab, SVP & General Manager for Purch. “With the new ShopSavvy, consumers can access hundreds of independent product recommendations from category experts wherever they choose to shop – either in-store or online – so they can buy the best products for their needs and budget. They can even use the app in-store at many retailers to price match to the best available price.”

The new ShopSavvy App also includes a discovery section for consumers to browse and get new ideas for gifts, shopping trends and exclusive deals, a must have for this holiday shopping season.

ShopSavvy features now include:

  • Best Picks: Reviews and recommendations of individual products in hundreds of categories with easy search navigation.
  • Product scanner: A tool that allows shoppers to scan barcodes and QR codes to find price comparisons and product reviews together.
  • Shop by store: Online and in-store deals from more than 20,000 retailers including Best Buy, Amazon, Target, Newegg, and Walmart.
  • Cash back: Many retailers offer cash back as a bonus for purchasing through ShopSavvy.

The app is also complemented by a new ShopSavvy.com which helps users find the category of products they are looking for and offers a place for discovery of deals, new product offerings, and top picks from across ShopSavvy’s sister sites.

ShopSavvy will continue to evolve to include more product categories, personalized recommendations based on the users’ browsing and buying patterns, and new tools for improving the online to in-store experience, all focused on helping shoppers buy better.

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More Than 50 Top Brands in Nine Tech Categories, Including Home, Fitness, Security and Photography, Featured in Inaugural Awards

New York, NY, November 1, 2017 – Just in time for the holiday shopping season, Tom’s Guide has revealed the winners of its new consumer technology awards program, “Best Tech Values 2017,” which recognizes the top tech products across a variety of categories that give consumers the best bang for their buck. The award winners were selected by theTom’s Guide editorial team through hands-on testing and in-depth research, and with critical input from its user community of more than 10 million tech enthusiasts.

“Best Tech Values 2017 is a natural extension of what we do on an ongoing basis.,” said Greg Mason, CEO of Purch. “With more than 30 million visitors to Tom’s Guide each month, consumers regularly turn to us to help them make better purchasing decisions across the board. With the busiest shopping season upon us, Best Tech Values 2017 list will be an important guide for Black Friday, Cyber Monday and beyond.”

Best Tech Values 2017 features products for individuals of all ages and interests, ranging from those looking to create a smart home to fitness buffs, gamers, TV watchers, cell phone fanatics, music and photography lovers, and more. A selection of the winners is as follows:

  • Smart Speaker: Amazon Echo Dot ($45)
  • Running Headphones: Koss FitClips KSC32 ($21.95)
  • Kid Tracker: Trax Play ($99)
  • Console: Super NES Classic ($79.99)
  • Cable Replacement Service: Sling TV $20 per month
  • Key Finder: Tile Pro ($35)
  • Stem Kit: Lego Boost ($159)
  • Music Service: Google Play Plus YouTube Red (10 per month)
  • iPhone lens: Amir 3-in-1 Smartphone Lens Kit – $12.99
  • Online backup service: Backblaze ($5 per month)

 

For the full list of winners, visit: https://www.tomsguide.com/us/best-tech-value-awards,review-4777.html. To join the conversation on social media, follow the hashtag #TGAwards.

“With so many options for quality products in the marketplace today, the paradox of choice can make it difficult for consumers to make a decision,” said Mark Spoonauer, Editor-in-Chief of Tom’s Guide. “After months of our research, which included buying and testing many of Amazon’s best sellers, we’re confident consumers will feel more secure in purchasing and using their gadgets after reviewing this list.”

The Tom’s Guide user community also voted in their own Best Tech Values 2017 winners. Winners include Netflix for best streaming and TV service, Amazon Echo Dot for best smart home device and Minecraft for the best family-friendly game.

To learn more about Tom’s Guide, please visit www.tomsguide.com.

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About Tom’s Guide

Tom’s Guide helps consumers make buying decisions on everything from smartphones to cellular service, testing hundreds of products and evaluating the brands that make them. We also provide helpful tips and advice so that you can get the most out of your products and accomplish your goals.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

Media Contact:

Goodman Media International for Purch

PurchPR@goodmanmedia.com

212-576-2700

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