Purch, Inc. announced on Wednesday that it had purchased AnandTech.com, ending the site’s 17-year run as an independent publication. Purch also owns a number of other long-running technology sites, including LaptopMag (founded as Laptop Magazine in 1991), Tom’s Hardware (founded 1996), and a handful of other offshoot tech publications. Purch says the acquisition will help it “dominate the tech expert and enthusiast market.”
Anand Shimpi, founder and original editor-in-chief of the site,left his post for Apple in late August. Shimpi says he is “happy to see [AnandTech] end up with a partner committed to taking good care of the brand and its readers.” Current Editor-In-Chief Ryan Smith says the site has “grown by leaps and bounds over the past several years” but that it was “nearing what’s possible as an independent company.” Smith goes on to say that Purch values AnandTech’s exhaustive hardware testing and reviews, and that Purch would enable the site to grow “without compromising the quality that made us who we are today.”
Under Smith, AnandTech has continued to run reviews of individual PC components and, less frequently, complete consumer products like laptops, phones, and operating systems. While the site misses Shimpi’s voice and expertise (and that of former mobile editor Brian Klug, who also left for Apple this year), its coverage and testing procedures continue to be deep and thorough, and they will hopefully remain that way post-acquisition.
Update: Ryan Smith has posted a separate announcement on AnandTech with a bit more detail on the process of finding a buyer and its motivations for doing so.