ADOTAS – Native advertising and programmatic buying were all the rage in 2013 — and for good reason.
According to eMarketer, native ad spending will exceed $3 billion in just three years. Publishers are trying to take advantage, of course, with nearly 75% now offering online native ads across their sites. Any why not? BuzzFeed, the poster child for native, is both profitable and growing at a time when many media companies, new and old alike, are finding it increasingly difficult to do either of those things.
By Mike Kisseberth, CRO, TechMedia Network