ADOTAS  – Native advertising and programmatic buying were all the rage in 2013 — and for good reason.

According to eMarketer, native ad spending will exceed $3 billion in just three years. Publishers are trying to take advantage, of course, with nearly 75% now offering online native ads across their sites. Any why not? BuzzFeed, the poster child for native, is both profitable and growing at a time when many media companies, new and old alike, are finding it increasingly difficult to do either of those things.

By Mike Kisseberth, CRO, TechMedia Network

Read more: http://www.adotas.com/2014/01/techmedia-network-2014-predictions-for-native-advertising-programmaticrtb/

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Contact Us

Follow our easy step-by-step guide and we will contact you personally.

  • Advertising
    & Editorial
  • Business
    Development
  • Licensing
    & Reprints
  • Careers
  • Press
    Inquiries